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April Social Media Club Meeting

April 13, 2011 Leave a comment

How quickly a month can roll by! I have made my wife and coworkers sick of social media stories since I had such a great experience at the Social Media Club of Cache Valley (SMCCV) meeting last month. The April meeting was tonight and it again was fantastic.
The meeting had a different flavor to it compared to last month. It highlighted Liz Butcher, creator and owner of Butcher’s Bunches. She creates premium jams that have been celebrated such events as the Sundance Film Festival.
Liz markets almost exclusively through Facebook. She said she took out a newspaper advertisement one time, but did not get the results that she continues to get by marketing online.
I was impressed by her story. She is riding the social media wave in a unique way. The right people found out about her and the right things happened. It went ‘organic’.
I wrote last month about my paradigm shift with social media. Social media is nothing to be controlled or managed. It is a matter of finding the right wave and jumping on. Social media is organic. It deals with millions of human users, so it comes as no surprised it demonstrates human tendencies. I come back to that word again…it’s organic.
Liz’s story motivated me to start up that gerbil in my head. You know, that little gerbil in that little wheel that starts running, spinning the wheel and cranking out ideas. Butcher’s Bunches sells jams and is thriving through social media. What is a business plan that I can hold on to? I am looking and talking and thinking. It is exciting. Social media opens up so much.
Back to the meeting. I must admit that I enjoyed the ‘how to’ format of the March meeting more, but that is my personality. It was nice to see the outcome of successful social media use and I enjoyed every minute of it. I see the benefit of that as well. I wonder if a meeting could be planned that would handle both formats? Maybe an hour of ‘how to’ and an hour of a highlighted success story.
Just an idea.

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