Archive for November, 2010

Todd Defren, advice to up-and-comers

November 30, 2010 Leave a comment

I have enjoyed reading Todd Defren’s blog, pr-squared. This latest post he has on there is definitely good reading. Go Todd!

The post is entitled ‘Behind Closed Doors.’ He focusses on, well, he focuses on himself as a youth. He recalls the anst he felt when he wasn’t invited to the important meetings at work. He describes himself as a ‘golden boy’ and expected to be involved in everything while he climbed the company latter. What his concern was at the time, was whether the bosses behind closed doors didn’t think him important enough to invite, or were they talking about him behind his back?

He fast forwards his career to the present day and affirms that indeed, management is talking behind the up-and-comers backs. He maintains that that is a good thing however. According to Todd, management is truly talking about the employees; How they can help and motivate each one.

His reassurance was that behind closed doors management can talk freely about career advancement and how to light the fire under those lagging.

In the end of the article he says that he wishes he knew then what he knows now. It would have saved him some stress.

What I take from this article may be a little backward from the public perception of ‘Behind closed doors.’ I tend to be the role-player at work. I do my job and smile at everyone. I help out where I can and work to stay neutral on the political scene. I have worked under the guys of not wanting to create waves and management will notice I am a nice guy.

This, I am finding, may not be the case. As Todd wrote, why am I not invited to the important meetings? There was a time a few years ago when I was on so many counsels and task groups that I was at work early for meetings three times per week. What happened?

Perhaps they have been talking about me, but am I giving them reason to talk about me as lagging or as an up-and-comer? I guess that ‘golden boy’ image needs some polishing. It’s time to get invited, to get some face time, to give them something to talk about.

I enjoy hearing advice from people who are where you want to be. Nothing is more motivational. Nothing pushes me to be an up-and-comer like advice from people like Todd Defren.

Categories: Uncategorized

Chick-fil-A’s PR Recipe

November 16, 2010 Leave a comment

My daughter was hired for her first job recently. She got a job at the brand new Chick-Fil-A in town. It’s the first time Chick-Fil-A has ventured into Cache Valley, Ut., and watching the Public Relations job that it is doing with the citizens of Logan is a lesson in the craft.

The first little bit of PR, I feel, centered on the hiring process. Instead of taking a general hiring, the owners gave a feeling of accomplishment for becoming hired. The owner herself did all the final hiring interviews. The initial interview was conducted by an established Chick-Fil-A employee. Once passed through this initial interview, job applicants then had an interview with the owner.

I understand this may not look initially like PR, but my daughter spread the word. By the time she was hired, she was sold on working for Chick-Fil-A and told everyone.

Soon, radio commercials were airing for the soon-to-be-completed restaurant. My children came home from school with coupons for free chicken sandwiches. All this was to prime the public and work the PR/Marketing angles with Cache Valley.

Once word was out, Chick-Fil-A did the ultimate move, the coupe-de-grace. They announced to the Cache Valley public that when they opened, the first 100 people in line would receive a free Chick-Fil-A meal per week for the next year.

The valley knew the restaurant was coming to town, but the 20,000+ students who attend Utah State University in Logan immediately bit at that bait. The word was out and people were setting up tents in the parking lot.

I drove my daughter to a training meeting and took in the sight. I counted twenty tents in the parking lot. People were all over the parking lot as well, throwing a football, sitting and studying in camp chairs, and talking on their cell phones. The restaurant brought out complimentary heaters and food for them all while they were waiting as well. It was exactly what Chick-Fil-A designed it to be through their PR campaign…a party!

Bravo! I thought to myself as I drove away.

Chick-Fil-A has been open now for three weeks in Logan. I pass by there everyday. I have yet to see an empty drive through. My daughter is working her tail off!

Categories: PR