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Archive for October, 2011

The Viral Video, Gesundheit!

October 11, 2011 Leave a comment

The Classics:

More than 378,000,000 views

 

More than 182,000,000 views

The best out there right now:

More than 1,400,000

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Categories: Uncategorized

#Social Media Management is #Ruining my #Life! (rt @toddhamann)

October 10, 2011 3 comments

For the last few months, I’ve been focusing on the Social Media and the Small Business posts.  It’s been an education and I hope it’s helped some small business somewhere.  As a Matter of Fact I’ve been focusing so much on introducing small businesses to the power of social media that it’s most of what I think about.  As my poor wife knows all too well, if I’m thinking about it, I’m talking about it.

I thought I would take a couple blog posts as a deep breath.  I am enjoying social media management so much that I worry sometimes of burnout.  So, a healthy breather is probably a good thing.  I have decided to ramble…just a little.  You know, just close my eyes and type and see where my thoughts take me.

I am getting ready to graduate in May 2012 from Utah State University in Public Relations.  I am gearing that toward, you guessed it, social media management.  It’s fun. Plain and simple.  We’ll see what comes down the pipeline after graduation, but I am doing everything I can to gear my career toward Social.

I’ve been working with a small one man company out here called Mikey’s Balloons (No explanation needed).  Mikey is increadibly talented and has utilized word-of-mouth advertising up until about three weeks ago.  Facebook: non-existant.  Twitter:  nope.  Flikr/Youtube/Google+ were all resoundingly absent as well.  Mikey is a performer by nature.  He is fantastic at what he does.  I’m going to see how fantastic my team is at what we do.  Trying to build something from nothing with no budget…well, hold on to your seats!  I want to do this from here on out with the blog watching, completely transparent.

Argh!  There I go again!!!!!  You see, it is a fever.  It’s a hobby turned into a sick and twisted obsession toward promoting all things facebook and G+. 

I heard a story about six months ago of a world-renowned Chemist who asked his son how college was going.  His son, who was majoring in chemistry, told him that everything was ‘fine’ and left it at that.  The father sat his son down and looked him in the eye.

 “You never talk about school,” he said.

“So,” his surprised son replied, “I talk about school at school.”

“You need to study something that you love enough that you talk about it even when you don’t have to talk about it.”

The son took it to heart, changed his major to Business Administration, and crafted a highly sucessful career.

I relay that to you so you can ask yourself, “What do I talk about?”  What makes you tick?  What is that one thing that you can talk about for hours at a time?  That thing that you don’t mind researching because it’s just that fun? 

I’ve found my thing and it’s taken entirely too long to find.  In my situation however, when I started college Social Media wasn’t Social Media.  It wasn’t accessable.  It wasn’t invented!!!!  I was forced to feel my way blindly through most of my college education until my thing found me.  It was a long, tedious, process full of dead ends and broken dreams, but from this side of the tunnel finding my thing, my major, my passion, is that much sweeter. 

So, to end my rambling, Social Media is ruining my life.  Short and sweet.  Just like Mickey Mouse ruined Walt Disney’s.

Social Media and the Small Business…Location Based Marketing, eh…..huh?

October 3, 2011 Leave a comment

This is the third installment of Social Media and the Small Business, a series designed to educate the small business owner on the power of social media in today’s business world.

 

Location Based Marketing, eh…huh?

 

The Power of Geotagging for the Small Business

 

Location, Location, Location.  The old real-estate addage privides an entire lecture in three words (or one word now that I think about it).  Brick-and-mortar businesses grow around their location.  The better location beats the better product most of the time (Times Square vs. Main Street, USA).  In this new business climate dominated by social media, a concept is now emerging called “Geotagging.”   As A Matter of Fact, location based marketing is slowly redesigning “Location, Location, Location,” into “Tagging, Tagging, Tagging.”

Geotagging is the process of logging your gps location into a host of websites for the public to use as a type of yellow pages. For those who haven’t heard of Geotagging before there is quite a public following to them.  They are called “Lo-social” websites.  Flikr, Foursquare, Yelp, SCVNGR, Facebook, Google, Loopt  and Gowalla are a few websites that support Geotagging.  You may have heard of some of those, eh?

What’s in it for you?

From a business perspective, Geotagging makes perfect sense.  Every time people return to your business, they log in to, let’s say for the sake of conversation Foursquare.com, they tag that they were there.  Some companies reward the person who tags them the most (in foursquare they are entitled the “Mayor” of your business).  The Mayor receives discounts, services, gift cards, whatever you can dream up.  This will cause a stir between the Mayor and others who visit.  This is designed to promote more visits (or at least more tagging).  The more your business is tagged, the more competitive it gets with the Geotaggers and the greater following you will have.  This vicious circle repeats itself over and over and over again.

Some rewards are less monetary in value and more virtual, such as virtual “badges.”  These are given pretty much as bragging rights (e.g. first to tag, first to tag twenty times) that the public can have as status symbols on their profile.

SCVNGER.com puts a twist on their Geotagging philosophy.  They call themselves a game and instead of checking in, you have challenges to perform.  For instance just Geotagging your business may be worth a few points, but taking a picture with the manager, well that would be a larger number of points.  Singing the National Anthem….you get the idea.

There are a host of Lo-social sites right now. Is your business registered with them?

Flikr.com gives the option geotagging all photographs uploaded to it’s site.  Foursquare.com focuses it’s Geotagging community to a social network and provides some fantastic marketing opportunities. 

Lee Odden, in his online marketing blog www.toprankblog.com (that’s right, a blog), gives 17 tips for starting Location Based marketing campaigns.  One concept that hit me while I was reading through his article was the idea that your business may already be on those lists.  People may already be tagging your business and you don’t know it because you’ve never been exposed to the idea.

Another good read as you learn about Geotagging is Shane Snow’s article on Mashable.com.  Worth the click and five minute read. 

It would be wise to at least consider Geotagging sites as part of your social media strategy.  Their main advantage is they bring actual people into your actual business to spend some actual money.  In addition to the bottomline, customers can leave feedback of Lo-Social sites.  The feedback that you will receive from these sites can only help you understand your local public better, and in this economy gaining that feedback is not just a good idea, it is vital.

 

 

 

Social Media and the Small Business…The power of the Blog post

October 2, 2011 2 comments
This is the second installment of Social Media and the Small Business, a series designed to educate the small business owner on the power of social media in today’s business world.
 

The Power of the Blog Post

No doubt if you have been looking around cyber-space and listening to the masses, you will have heard a hefty amount of blog-haters.  As a matter of fact in 2008, Wired.com, Wired Magazine’s website, said not to even bother with those pesky little blogs.  As a matter of Fact, blogs are far from dead, especially business blogs.  Here we are, three years later, and yet another story about the necessity of blogs goes up on BusinessInsider.com

Blogs are a staple in today’s business climate.  It is the Wii of the business world…not the flashiest or panosh of the HD systems like the Xbox 360 and PS 3.  No one in the gaming community really talks about it, yet everyone has a Wii.  So it works with a blog.  A blog doesn’t have the flash of Facebook or the speed of Twitter, but the online community tends to miss it if it’s not there.  Why is that?  Well, I can come down to one solid answer…in business it has become morally correct to operate a blog.  Strange but true.

Michael Martine, a celebrated blogging consultant, on his blog Remarkablogger.com posted an infographic on how blogging fits in with today’s social media:

 

Blogging isn’t going anywhere…any questions?

Another blog post you may be interested in is: 

http://smallbiztrends.com/2011/06/small-business-news-building-your-business-blog.html

Categories: Uncategorized