Home > JCOM 2310, PR, Press Release > Final Press Release 2: Image Management

Final Press Release 2: Image Management

FOR IMMEDIATE RELEASE:

CONTACT:
Todd Hamann
Phone:  435-227-5751
Fax:  435-227-5750
toddhamann@burgerplanet.com
www.burgerplanet.com

Jayne Peterson Joins the Burger Planet Team

Fitness Guru to Introduce Health Conscious Menu Items

Logan, Utah – Burger Planet is now working with fitness expert Jayne Peterson to promote its new “Think of Your HEALTH” menu.  Peterson will be directly involved with the development and promotion of Burger Planet’s answer to the obesity pandemic.

Jayne Peterson stepped into the public eye as a trainer to the popular television host Opal Whitcomb in 2009. Since then she has started her own fitness company and is a regular trainer on such television shows as “The Biggest Loser” and “Dance Your Ass Off.”

When asked why she joined the Burger Planet team, Peterson said, “Burger Planet has been a leader in offering healthy menu choices.  Our goals in this area make for a proactive partnership.  I look forward to working with them.”

Peterson is already appearing in television and radio advertisements with Corny the Clown promoting the new fruit slices option in the meal deals.  She is also endorsing the fruit smoothies that Burger Planet will begin to sell in March of 2011.

Burger Planet CEO James E. Muellenbach III  reflects positively on the company’s relationship with the fitness guru.  “We are pleased to have her on board,” he said in a recent interview.  “The hiring of Jayne Peterson fits perfectly in the company’s overall focus on healthy lifestyles.”

Burger Planet is a leader of the Quick Service restaurant industry.  It is headquartered in Gary, Indiana.  Burger Planet was founded in 1934 and has 8,921 franchises in all fifty states and 17 countries worldwide.  The restaurant chain is proud to have served of 52 billion customers.

For further information regarding Burger Planet, please contact :

Todd Hamann
Public Relations Assistant Account Executive
Phone:  435-227-5751
Fax:  435-227-5750
toddhamann@burgerplanet.com
www.burgerplanet.com

–END–

Advertisements
Categories: JCOM 2310, PR, Press Release
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: