Home > Uncategorized > PRSA Chair discusses the focus of Public Relations in 2011

PRSA Chair discusses the focus of Public Relations in 2011

At the International Conference in November, The Public Relations Society of America (PRSA) Chair-elect and CEO Rosanna Fiske discussed her major focus for 2011.

Rosanna Fiske is the Chair-Elect for the PRSA and will be officially taking office in January. She is also the Associate Professor and Graduate Program Coordinator at Florida International University.
When asked about the challenges facing Public Relations in 2011, Dr. Fiske said that it is the blurring of the profession. She said she is focusing on the communications challenges of pulling in all available media to send a clear message to intended publics.
Dr. Fiske was asked what up and coming students and PR professionals could do to help them the most, she immediately smiled and energetically said, “Be Yourself!”
Dr. Fiske said that there were more than three thousand people attending the sessions of the International conference. She said the conference was a big success.
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